Let’s face it — you wear 100 hats as a small business owner. Between delivering your service, handling customer support, managing your team, and chasing leads, it’s easy to put marketing on the back burner. But if you only have time for one thing, make it this:
Claim and optimize your Google Business Profile.
Why Your Google Business Profile Is Your Most Powerful Asset
When someone in your area searches “pool cleaning near me,” “Scottsdale roofer,” or “best plumber in Tucson,” your Google Business Profile is the first thing they see. It shows your location, reviews, contact info, and — most importantly — whether or not you’re worth calling.
Here’s why this should be priority #1:
✅ It’s free
✅ It ranks locally faster than your website
✅ It appears in map results — prime real estate
✅ It influences trust (hello, 5-star reviews!)
✅ It turns Google searches into phone calls
Here’s our full guide on optimizing your Google Business Profile →
Quick Wins to Maximize Your Profile:
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Add high-quality photos (job sites, before & afters, happy clients)
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Get at least 10 five-star reviews — fast
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Post weekly updates or promotions
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Respond to every review (even the bad ones)
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Include keywords in your business description (e.g. “Tucson roofing contractor”)
Bonus: How This Boosts SEO (Even If You Don’t Have a Website Yet)
Google uses your profile to determine how relevant your business is for local searches. That means a well-optimized Google profile can put you on the first page even without a high-ranking website.
But when you’re ready to level up, your next move should be a clean, conversion-focused local business website. We design them for trust, traffic, and more 5-star reviews.