Let’s cut to the chase. You want to know who’s behind Local_AF Marketing — and why we’re so fired up about helping Arizona businesses win online? It’s been a wild ride. Every chapter has shaped how we do what we do today. It started on the ice — playing collegiate NCAA ice hockey in Vermont. That’s where I learned grit, discipline, and how to outthink and outwork the competition. Skills I didn’t leave behind in the rink — I brought them straight into the business world.
Then came six years of knocking doors in the California and Nevada deserts, selling solar. If you think marketing is hard, try convincing someone to invest in a roof at 110 degrees while being their 10th pitch that week. That’s where I honed the art of connection, the power of a strong offer, and how to lead a team from scratch.
Eventually, Arizona called me back. I earned my Arizona real estate license so I could fully understand the local market — not just the data, but the people and pulse of every neighborhood. I expanded into life insurance and annuities too — now licensed in Arizona, Florida, Michigan, and Hawaii — because helping people protect their futures matters to me.
And when I’m not growing businesses? You might catch me DJing across the state — from Sedona’s red rocks to Tucson’s deep desert dance floors. Because at the end of the day, it’s all about connection and creating an experience that moves people.
So what does a hockey-playing, solar-slinging, real estate-savvy, insurance-licensed, Arizona DJ know about local digital marketing?
- I know how to compete and win.
- I know how to connect with real people — not just clicks.
- I know how to build from the ground up.
- I know Arizona — and I know how to make you stand out in it.
At Local_AF Marketing, we’re not here to sell you fluff. We’re here to build you a digital machine that gets results.
A clean website. A visible Google listing. Social media that actually earns trust. And a strategy that gives you freedom — from chasing leads, from being overlooked, and from wasting money on “meh” marketing.
Because when Arizona businesses thrive, we all win.
Local_AF is Arizona-First. Results-Only. Always real.
Ready to dominate your market?
Let’s build something that lasts.
What We Do
We Build Digital Engines That Drive Real Growth
At American Freedom Agency, we help local service businesses dominate online. From high-converting websites to smart automation systems, we deliver the tools you need to win without the overwhelm.
- Custom websites in days
- Built on GoHighLevel for speed + power
- Chatbots, forms, lead tracking, and more
Meet The Founder & Ceo
Hey, I'm Joshua!
I founded American Freedom Agency, with a mission to help small businesses grow, compete, and win in today’s digital-first world. We specialize in turning outdated or underperforming online footprints into high-converting, modern platforms that generate real results.
From beautifully built websites and SEO-ready landing pages to automation tools, chatbots, and smart lead tracking — we bring cutting-edge technology to the local business level.
Our focus is simple: Make Your Business Easier to Find — and Harder to Ignore
Why Choose Us
Built for the Hardworking Business Owner
Built for Trades
We understand the roofing and contractor world — and we build with Your Client's in mind.
Fast & Efficient
We use proven templates, automation, and AI tools to deliver results quickly without cutting corners
Designed to Convert
These aren't just pretty websites — they're lead generation machines backed by smart systems.
Customer Reviews
Joshua and is team have shown up for us in a big way! From website optimization to a full-blown marketing strategy that is very particularly to our industry (outdoor recreation). We are now enjoying more interactions with our guests, more bookings and returning clients through the implementation of a customer relationship management plan. We highly recommend Local_AFMarketing. Thank you!
