Imagine this:
Someone clicks on your site…
They’re interested. Curious. Maybe even ready to buy.
And then — nothing.
They bounce.
Why?
Because your website didn’t answer the three questions every visitor is subconsciously asking within the first 5 seconds:
1. What do you do?
2. Is this for me?
3. What should I do next?
If your site isn’t crystal clear about those things right away, you’re leaking leads.
🔧 Quick Fix:
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Make your headline ultra-specific (e.g., Scottsdale Pool Cleaning & Repair – First Month Free)
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Add a simple subheadline that explains who it’s for
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Use a clear CTA above the fold (e.g., “Get a Free Quote” button)
Bonus: Test it. Ask a friend who’s never seen your site to describe what you offer after 5 seconds. If they hesitate, it’s time to tweak.
Don’t overthink it.
Clarity converts. Confusion kills.
— Local AF Marketing
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